Definition
A Project Sponsor is a high-level executive or key stakeholder responsible for funding, supporting, and advocating for a project. Sponsors ensure the project aligns with business objectives, remove roadblocks, and provide strategic guidance to the project team.
Key Responsibilities:
- Approving budgets and resources – Ensuring financial and personnel support.
- Setting project goals – Aligning deliverables with business strategies.
- Monitoring progress – Providing oversight and addressing risks.
- Stakeholder engagement – Acting as a bridge between the project team and executives.
Having an actively involved sponsor increases a project’s chances of success by ensuring timely decisions, priority alignment, and executive buy-in.
