Sender-Receiver Model- Communication model emphasizing clarity and feedback.

Definition:

The Sender-Receiver Model is a communication theory that describes how information is transmitted from one person (sender) to another (receiver) and how feedback ensures clarity. This model is widely used in project management communication planning.

Key Elements of the Model:

1. Sender – The person initiating communication.
2. Message – The information being conveyed.
3. Encoding – The way the sender formulates the message (e.g., verbal, written, visual).
4. Medium – The channel used to transmit the message (email, phone, meeting, etc.).
5. Receiver – The person receiving and interpreting the message.
6. Decoding – How the receiver understands the message.
7. Feedback – The receiver’s response to confirm understanding.

For example, if a project manager emails a report to a stakeholder, the manager is the sender, the report is the message, and the stakeholder is the receiver. If the stakeholder requests clarification, this serves as feedback in the communication loop.

The Sender-Receiver Model highlights the importance of clear, effective communication in project environments to prevent misunderstandings, delays, and misinterpretations.

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