It refers to the declaration defining short-term, medium-term and long-term goals. The vision statement represents the set of goals which can lead to the success of the company. Various individuals are confused between a vision statement and a mission statement:
Mission statement
It gives a higher focus on the present scenario and describes what drives the company. It refers to the declaration that describes how the corporation will work on the long-term visions.
Some companies work on both and deliver them separately while others companies carry a single message that suits both mission and vision. These statements reflect the principles and purposes of the company. However, a mission statement works on the preset activities, whereas a vision statement reflects the future activities. These statements are highly essential for the company as they enhance the ability to build better public relations.
Examples of the vision statement
To become the world’s foremost marketer of personal computer goods – Gateway computers
To democratic commerce in India, by making online shopping more accessible and affordable – Flipkart
For HRM the vision statement is different and more aligned with the organisational goals.
The differentiated vision statement from the Mission Statement:
A Vision statement and a mission statement aren’t the same things vision is a systematic roadmap to drive the day-to-day operation of the company which can eventually lead to a long-term goal or mission. Here are some steps and practices that HRM must ensure:
Make sure that the Vision statement guiles your strategy: This vision that you state should reflect your actions. While working on a vision statement, you must make sure the work of activities and initiatives mentioned in it. It should also determine the effectiveness of the activities that you have included.
Make sense and is easy to understand: the HR vision should be appealing and relevant throughout the organisational journey. The vision should be inspiring and easy to understand not only for the managers but also for the employees as well as customers. It should be relevant in the entire journey of the company as it is a long-term statement that the whole department will work on.
Uses SLEEP on It strategy: Based on this Strategy you can prepare your vision statement. Here are some of the impactful examples according to the SLEEP on It:
S: Seize an opportunity to deliver high-quality work
L: Look for qualified team members
E: Essure that everyone has the essential tools to perform
E: Establish better policies to access fair decision-making
P: Payment must be competitive
Focuses on practicality: When preparing a vision statement, you must emphasize the why and what. It must describe what you do, why it is important, and why the plan is trustworthy. It must relate realistic practices, and their significance in the industry and must consist of memorable and catchy lines that are memorable.
