The term value statement refers to the declaration of the values, ethics and beliefs, an organisation expects from its members. It is a concept that builds positive relationships in the company and assures better collaboration. It reflects the cultural goal and mission of the company and clarifies the practices that the employee must follow in their job journey.
It reflects the priorities of the company and crucially affects the internal and external environment. Most people use this as a guideline for managing operations and helps in building trust with the target audience.
Is value statement a marketing tool
Yes! It helps in referring purpose of the company and promises how they can accelerate ethical working, which eventually results in building trust and loyalty between the target audience.
Need for a Value Statement
- Acts like an anchor in every stage of the business
- Makes better ROI in marketing campaigns
- Builds unbeatable trust in the market
