- By helping people discover their inner potential, coaching helps them reach their goals. Rather than imparting knowledge directly, coaching helps people learn. The coach assists the coaches in their own learning. Instead of concentrating on the past or the future, coaching emphasizes the now. By asking the correct questions, it enables people to discover the answers on their own. The process of coaching is really personalized. When used in business, it contributes to improved results including staff productivity, talent acquisition, customer happiness, and strategic performance changes.
