Based on statistics and market research, a candidate persona is a semi-fictional depiction of your ideal job applicant. In order to tailor their talent acquisition methods to the individuals they hope to attract to their organizations, human resource professionals must establish their candidate personas. As a recruiter, you will save a great deal of time in matching if you have a clear framework of the ideal candidate for a particular opening. It’s similar to planning ahead before acting. To set the correct expectations, for instance, a drawing board is made before a movie is shot. Similarly, the Candidate Persona aids in concentrating on the ideal applicant.
Reduced turnover rate is one advantage of developing a candidate persona.
- Finding suitable applicants
- Better quality leads for hiring
- A customized approach to the employment process
- Better marketing for recruitment
