One indicator of a recruiting company’s effectiveness and recruitment efforts is the candidate callback rate. The amount of callbacks from candidates or possible leads serves as the basis for the measurement. For a recruitment agency to be successful, the callback rate for candidates must always be higher. It divides the total number of prospects that responded to your initial recruitment phone contact by the total number of outreach calls you’ve made. The candidate callback rate is the outcome obtained.
Callback rate as a percentage is calculated by dividing the total number of candidate phone calls where you requested a callback by the number of return calls.
