In the digital-first business environment, delivering a good customer experience (CX) is no longer a necessity. It has become a foundation of growth. For companies in India, whether startups, SMEs or large enterprises, the CRM tools (Customer Relationship Management software) have become necessary. The best CRM software in India not only streamlines the sales, marketing and service but also helps in building strong, long-term customer relationships.
With increasing competition and rising customer expectations, businesses are asking questions like: Which are the top CRM systems in India? What are the CRM features that help in increasing the customer experience the most? And what is the cost of CRM software in India?
This blog will help you in exploring the key features of the best CRM tools, highlighting why they matter for customer experience, and explaining how DoInsights is a leader among CRM companies in India. This also helps in empowering businesses to deliver exceptional customer journeys.
Why Customer Experience Matters in India
Before we step into more details about the top CRM software features, let’s first understand the significance of customer experience (CX) in the Indian market:
- Price-sensitive customers want value-driven interactions.
- Digitally savvy buyers expect seamless omnichannel engagement.
- B2B and B2C companies both compete on experience, not just product.
- Retention > Acquisition: Keeping the current customers happy is more cost-effective than acquiring new ones.
CRM software in India helps in offering the right mix of automation, personalization, and analytics, which is the key to achieving a better customer experience.
What Makes the Best CRM Software?
Best CRM Software
When the businesses assess the best CRM software for a small business or an enterprise, they focus on the three core areas:
- Efficiency – Helps in automating repetitive tasks.
- Insights – Providing data-driven decision-making.
- Experience – Improved customer engagement and satisfaction.
The top CRM systems in India combine all three with features designed for sales, marketing and support teams.
Top CRM Features That Enhance Customer Experience
Below is a detailed breakdown of the CRM features that directly impact the customer satisfaction and loyalty:
1. Centralized Customer Data
- One central view of all the customer history, preferences, and interactions.
- Helps in customised engagement at every touchpoint.
- It is very important for industries like retail, healthcare, and banking.
Why it matters: The customers feel valued and seen when the businesses remember their needs and past interactions.
2. Sales CRM Tools and Pipeline Management
- It helps in tracking deals from leads to closure.
- Helps in automating reminders for follow-ups.
- It also helps businesses in forecasting revenue with accuracy.
Why it matters: It helps the sales representatives in India to focus on building trust instead of juggling spreadsheets.
3. Omnichannel Communication
- It blends with WhatsApp, email, phone, SMS, and social media.
- Also helps the businesses in constantly messaging across all platforms.
Why it matters: The businesses in India have Indian customers who come in contact with them across multiple channels. The top CRM software in India makes sure there is not a single message that goes unmissed.
4. Marketing Automation
- Helps in nurturing leads through email campaigns.
- Helps in tracking the social media campaigns.
- Marketing Automation helps in customer segmentation for targeted promotions.
Why it matters: When businesses in India use this, it will help them send the right message to the right customer at the right time.
5. AI-Powered Insights
- Predictive analytics for churn prevention.
- Smart recommendations for upselling and cross-selling.
- Sentiment analysis to evaluate customer satisfaction.
Why it matters: With the help of AI, it transforms raw data into an actionable insight while giving businesses an edge.
6. Customer Support Ticketing
- Customer Support Ticketing helps in automating complaint resolution.
- SLA tracking and escalation management.
- Customer support ticketing helps businesses with self-service portals for faster solutions.
Why it matters: It gives quick resolutions, better customer experience and long-term loyalty.
7. Mobile CRM Tools
- Gives access to CRM from anywhere via mobile app.
- Helps the businesses with real-time updates for on-field sales teams.
Why it matters: For Indian SMEs and startups, mobile-first solutions are essential. The Indian SMEs, startups, and mobile-first solutions can use the mobile CRM tools to have access on the move.
8. Integration with the Indian Business Ecosystem
- Helps with GST billing and invoicing support.
- Integration with UPI and Indian payment gateways.
- Local language support for diverse teams.
Why it matters: The local features help in making CRM software India-specific and also make sure it is more user-friendly.
Best CRM Software Features vs Customer Needs
| Customer Need | Best CRM Software Feature | Impact |
| Quick responses | Ticketing & automation | Faster resolution |
| Personalized offers | Customer data & segmentation | Better engagement |
| Consistent communication | Omnichannel integration | Unified experience |
| Trust & transparency | Pipeline visibility & reporting | Improved satisfaction |
| Convenience on-the-go | Mobile CRM tools | Flexibility for teams & clients |
CRM Software India: Market Overview
The insistence for CRM tools in India has increased immensely due to the following factors:
The insistence has increased because of:
- Growth of e-commerce, fintech, and startups.
- Need for digital-first sales strategies.
- Increasing focus on customer experience as a competitive advantage.
Therefore, according to the industry reports, the top CRM companies in India are witnessing a very fast double-digit growth as more businesses are adopting CRM solutions.
CRM Software List: Popular Names in India
Below is a CRM software list that is often considered by Indian businesses:
- DoInsights (Leading Indian CRM, customer-experience-focused)
- Zoho CRM
- Salesforce
- Freshworks CRM
- HubSpot CRM
- Microsoft Dynamics
Each of these CRM software has its own strengths. However, out of all the other software, DoInsights stands out as the best CRM software in India for customer-centric businesses.
Cost of CRM Software in India
The expense of the CRM software in India differs on the features, company size and deployment type, like cloud or on-premise, chosen by the businesses:
- Small Businesses: INR 500 to INR 2,000 per user/month.
- Mid-Sized Companies: INR 2,000 to INR 5,000 per user/month.
- Enterprises: INR 5,000 plus per user/month.
However, the best CRM for a small business should also be affordable with powerful features.
DoInsights offers a flexible pricing model while making it accessible to startups, SMEs and the enterprise alike.
Why DoInsights is the Best CRM Software in India for Customer Experience
Best CRM Software
DoInsights is one of the top CRM companies in India, which provides a complete suite of CRM tools designed to improve customer experience:
- AI-driven lead scoring for precise targeting.
- Omnichannel engagement via WhatsApp, email, and calls.
- From the beginning of sales to the last steps of sales, CRM tools for pipeline visibility.
- Computerised workflows for smoother customer journeys.
- Reasonable cost of CRM software in India, customised to different business needs.
Whether you are a startup, an SME, or an enterprise, DoInsights is the best CRM software for small businesses and large-scale companies in India.
Future of CRM India: What’s Next?
The best CRM tools in India are enhancing and improving their interface to match the customer expectations:
- AI and Chatbots for instant service.
- Speech-activated CRM for hands-free operations.
- Intuitive CRM analytics for proactive support.
- Hyper-customisation in customer interactions.
DoInsights stands out at the forefront of these innovations, making it one of the top CRM software in India for the current and future businesses.
Conclusion
The best CRM software features help directly in improving the customer experience by centralising the data, automating customer engagement, enabling omnichannel support and also offering actionable insights.
- CRM software in India is growing quickly, with businesses prioritising CX (customer experience). The cost of CRM software in India is supple, with different solutions for startups to enterprises.
- Among the top CRM companies, DoInsights delivers the right mix of affordability, innovation, and customer-centric features.
If you are someone who is looking for the best CRM in India to help change your customer experience, then you should definitely explore your options and look for DoInsights. DoInsights is one of the leading CRM software providers in India and is built with the Indian businesses in mind. DoInsights is developed by experts who understand the Indian customers and the Indian market very well.
To know more about DoInsights or to get a trial session, book your 14-day free trial today or get a free demo session scheduled.
